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World Breastfeeding Month - Big Latch-On

By Florida Department of Health in Broward, Public Information Office

August 03, 2017


The Public and all breastfeeding mothers are invited to join celebration activities and “The Global Big Latch On” Saturday, August 5 starting 8:00 a.m. at Plantation Central Park (Tots Pavilion).

Contact: Candy Sims,, (954) 467-4784

Fort Lauderdale, FL — The Florida Department of Health in Broward County (DOH-Broward) is celebrating National Breastfeeding Month this August. This year's theme—Charting the Course Together—focuses on using data and measurement to build and reinforce the connections between breastfeeding and a broad spectrum of other health topics and initiatives.

The public is invited to join DOH-Broward and community partners for breastfeeding celebration activities and “The Global Big Latch On” event this Saturday, August 5, 2017 at Plantation Central Park (Tots Pavilion). The Global Big Latch On invites all breastfeeding mothers to come and join in this worldwide event. Activities start at 8:00am. To register for the Big Latch On or for more information call (954) 625-2553.  Plantation Central Park is located at 9151 NW 2ndStreet, Plantation, 33324.

“I encourage health professionals, employers, families and communities to provide a “breastfeeding friendly” environment. Breastfeeding offers natural health benefits to both mother and child and provides ideal nutrition at no cost.”  said Dr. Paula Thaqi, Director, Florida Department of Health in Broward County.

The department is working to promote breastfeeding as a vital health activity, and encourages breastfeeding-friendly hospitals, child care facilities, work places and communities.

How to feed a new baby is one of the first important decisions a family has to make, and most women who choose to breastfeed have a specific goal in mind.

Research shows:

  • Breastfed infants have a reduced risk of infections, asthma, obesity and SIDS compared with formula-fed infants;
  • Mothers who breastfeed have a reduced risk of breast cancer, ovarian cancer and postpartum depression compared to mothers who don't breastfeed; and
  • It's estimated that $13 billion would be saved per year if 90 percent of U.S. infants were breastfed exclusively for six months.

To reach the goal of exclusive breastfeeding for at least six months mothers need supportive work policies, infant and child-care at or near the workplace, and private facilities for expressing and storing breastmilk. It takes time and practice to learn how to breastfeed, both for mother and baby, and to establish a good milk supply.

Healthiest Weight Florida within the Bureau of Chronic Disease Prevention, in partnership with the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), Healthy Start, and the Florida Child Care Food Program, has a variety of tools available for mothers and families, as well as employers, childcare facilities, and hospitals and health care professionals. Visit for more information.

As part of the department’s Healthiest Weight Florida initiative, the Baby Steps to Baby Friendly project focuses on increasing breastfeeding initiation and duration among Florida women. Baby Steps to Baby Friendly supports hospitals wishing to improve and enhance maternity care practices related to breastfeeding, including achieving the 10 Steps to Successful Breastfeeding, developed by the World Health Organization.

The department is currently partnered with 57 hospitals across the state, and 13 hospitals have already earned their Baby Friendly designation, with more expected this year. To learn more about Baby Steps to Baby Friendly, visit

DOH-Broward WIC locations offer resources and staff to help breastfeeding mothers. WIC may have International Board Certified Lactation Consultants who have a high level of specialized knowledge in breastfeeding to assist clients. WIC also have Breastfeeding Peer Counseling Programs. The trained peer counselors are chosen from the same socio/economic/ethnic groups as WIC clients and have successfully breastfed their own babies.  Breastfeeding peer counselors provide mother-to-mother basic breastfeeding education and support to pregnant and breastfeeding moms.

For more information about the Florida WIC program call 1-800-342-3556 or visit To learn more about National Breastfeeding Month and the benefits of breastfeeding visit, or

About the Florida Department of Health

The department, nationally accredited by the Public Health Accreditation Board, works to protect, promote and improve the health of all people in Florida through integrated state, county and community efforts.

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