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Broward is Greater than AIDS

Florida Department of Health in Broward County

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Broward Greater than AIDS

The Florida Department of Health in Broward County has implemented a multimedia social marketing campaign to increase the knowledge and understanding of Broward County Residents about HIV/AIDS,  promote the importance of knowing their status and eliminate disparity in HIV testing and HIV diagnosis through addressing stigma.  Broward is Greater than AIDS encompasses eight (8) campaigns which include the following:


vincent_van_gogh3
The campaign uses art to reduce stigma about HIV.
      
Physician Ambassadors Campaign
"Physician Ambassadors" campaign promotes HIV testing as part of routine health care.

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"HIV…Let’s Live Free" campaign was developed and designed by Broward County High School students to promote HIV awareness and prevention.
      
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"Take Charge. Take the Test" campaign promotes HIV testing among Black Women and their partners.

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"Protect Yourself" and "Protect Your Baby" campaigns promote routine testing for Syphilis and HIV, particularly among pregnant women in the first and third trimester.


condom locator
"Condoms are Everywhere" campaign  promotes safer sex practices and responsible sexual behavior.  To learn where to obtain free condoms, use the Condom Locator
      
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"HIV Impacts Us All" campaign aims to decrease stigma and promote routine HIV testing.